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Website, eCommerce, POS and Marketing · 14 min · 19–20

Website and eCommerce

The website builder, pages and SEO, the shop: products, categories, checkout, payment and delivery, and B2B portals.

In this lesson

Key points

Real-world example

A Lagos cosmetics brand's Odoo shop converted poorly on mobile. Compressing images, cutting checkout to one step for returning customers, adding a local payment provider and delivery rules by Lagos zone lifted mobile conversion from 0.6% to 1.9%.

Questions and answers

Where do website form submissions go?

Into the configured model, for example crm.lead, helpdesk.ticket or hr.applicant.

Name two delivery method pricing options.

Fixed price, based on rules (weight, volume, zone), or carrier API.

Read the full lesson, worked example and quiz