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Website, eCommerce, POS and Marketing · 14 min · 19–20Website and eCommerce
The website builder, pages and SEO, the shop: products, categories, checkout, payment and delivery, and B2B portals.
In this lesson
- The website builder and SEO
- Shop, checkout, payment and delivery
- B2B portals and mobile performance
Key points
- Drag-and-drop pages, forms creating records, multi-language
- Odoo 20 Website emits /llms.txt and structured data by default
- Checkout: payment providers, delivery methods, pricelists, stock messages
- Web orders are sales orders; test on real phones
Real-world example
A Lagos cosmetics brand's Odoo shop converted poorly on mobile. Compressing images, cutting checkout to one step for returning customers, adding a local payment provider and delivery rules by Lagos zone lifted mobile conversion from 0.6% to 1.9%.
Questions and answers
Where do website form submissions go?
Into the configured model, for example crm.lead, helpdesk.ticket or hr.applicant.
Name two delivery method pricing options.
Fixed price, based on rules (weight, volume, zone), or carrier API.